This is the logo I created my freshman year of college, and I continued to use it for all my major portfolio assignments. 'Sarah Marie' was my Brand Name, this SM logo was my Brand Mark. Between the both of them I marked my work(product) to my professors. My brand equity depended on how well I did on my projects, and if my professors and peers liked my work, they could see my logo and know that it was mine.Marketing companies use Branding to identify their products, receive repeat sales from satisfied clients and gain new-product sales from customers that are drawn to the Brand Image presented.
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