When considering why consumers make the decisions they make, there are many steps that marketing can influence. In the first step, well placed advertising can create need recognition. Next, information search can be heavily influenced through the information presented on a company website, on facebook and in consumer blogs.
And during post purchase behavior they can thank the customers, and provide continued rewards for purchasing their products. In a heavily sales driven industry I can create ways that purchasing, or upgrading interior workplaces can increase the success of my clients.
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