Week 7

This is the logo I created my freshman year of college, and I continued to use it for all my major portfolio assignments. 'Sarah Marie' was my Brand Name, this SM logo was my Brand Mark. Between the both of them I marked my work(product) to my professors. My brand equity depended on how well I did on my projects, and if my professors and peers liked my work, they could see my logo and know that it was mine.


Marketing companies use Branding to identify their products, receive repeat sales from satisfied clients and gain new-product sales from customers that are drawn to the Brand Image presented.

Week 6

Identify and formulate
----the problem or --------Plan the research
-----opportunity ----------design and gather--------- Specify the sampling
---------------------------------primary data--------------- procedures

-------------------Collect the
----------------------data -----------------------Analyze the data

-----------------------------Prepare and
---------------------------Present the data
-----------------------------------------------------------Follow Up

When doing marketing research it is important
-that you follow all the steps to make sure you cover
--your problems, and find the best solution. For me that
---is applicable when I am creating a project proposal for clients
----and design the right space for their needs, as well as future clients.

Week 5

Target markets require tailored needs, different images, and specialized focus...

Each of these images could draw the attention of a different type of personality. Such as a scrapbooker, a child, an artist, a techy, a nutritionist or a student.

By relating to a very specific market you are more likely to have success because your customers are more likely to be satisfied.

Week 4

When considering why consumers make the decisions they make, there are many steps that marketing can influence. In the first step, well placed advertising can create need recognition. Next, information search can be heavily influenced through the information presented on a company website, on facebook and in consumer blogs.

And during post purchase behavior they can thank the customers, and provide continued rewards for purchasing their products. In a heavily sales driven industry I can create ways that purchasing, or upgrading interior workplaces can increase the success of my clients.