Week 11

Promotion- communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response.

Promotions come in many forms, whether tangible or electronic, but the point is to find a way to get the point across that your product is desirable and worth while.

Week 10

I H S M F T S I P Y H H N Q H D G N U Q

B L R K K E R H V Y L I W L F T Z L P S

N E E S T N E M E G A N A M X J U K J V

O A M J E B H I A H U J Q W H R H P C C

I D O X R I L Y C D I S C R E P A N C Y

T E T C S A R Y P T Y B C L D R J V F K

U R S A V E L A V G R N I F T T L D U X

B S U W L P E U I O K A S N U E C C L B

I H C L P L C Y K D T T E M P O R A L N

R I W U A E I E O E E R A V S Q S C V J

T P S H M C R A R L I M E T D U T H V K

S Q B D O S I L N N P Q R T R O N A Q B

I A Y O M L A G G C J M E E D F E N I K

D P T H C B E Y O K E J E U T J G N Y L

P Z J O O J S S E L H Z P Q V N A E T D

O Y J L A A E Q A E T T B W G B I L C C

O Y G C O G Y E I L J X P C X V I U O X

O E J U A T E I A Z E Q G D Y H K W Q A

W P I O S A N R R Q M R U L H Z A S N D

L A I T A P S G C O U K S Q Z S I B K N

AGENTS   ---------ALLIANCE 

BROKERS  ---------CHANNEL 

CUSTOMERS ------- DISCREPANCY 

DISTRIBUTION  ----GLOBAL 

INTERMEDIARIES  --LEADERSHIP 

LOGICAL   --------PARTNERING 

RETAILER  --------SUPPLYCHAIN 

TEMPORAL  --------WHOLESALERS

Week 9

Developing and Managing Products-------> Such as Aggie Gear at the USU bookstore

Our amazing professor decided that we can also learn outside of class, and enjoy the chance to see our USU Aggies compete in March Madness!!! Definitely a good use of time.

And I was still able to learn that there are important steps in developing and marketing new products. From developing a good idea, to test marketing and introduction. It is important to pay attention to what stage of the product life cycle you are in, and to promote it accordingly...

Like trying to sell NCAA Championship T-shirts before anyone has played...

Week 8

------TOP SECRET-------

Well, not really. But I learned

that success on the midterm

depends on your memory of

what we read, and what is

discussed in class. So if you

want to do well... highlight key

discussion points in your textbook

for easy reference. Note to self: take

better notes for the final.

Week 7

This is the logo I created my freshman year of college, and I continued to use it for all my major portfolio assignments. 'Sarah Marie' was my Brand Name, this SM logo was my Brand Mark. Between the both of them I marked my work(product) to my professors. My brand equity depended on how well I did on my projects, and if my professors and peers liked my work, they could see my logo and know that it was mine.


Marketing companies use Branding to identify their products, receive repeat sales from satisfied clients and gain new-product sales from customers that are drawn to the Brand Image presented.

Week 6

Identify and formulate
----the problem or --------Plan the research
-----opportunity ----------design and gather--------- Specify the sampling
---------------------------------primary data--------------- procedures

-------------------Collect the
----------------------data -----------------------Analyze the data

-----------------------------Prepare and
---------------------------Present the data
-----------------------------------------------------------Follow Up

When doing marketing research it is important
-that you follow all the steps to make sure you cover
--your problems, and find the best solution. For me that
---is applicable when I am creating a project proposal for clients
----and design the right space for their needs, as well as future clients.

Week 5

Target markets require tailored needs, different images, and specialized focus...

Each of these images could draw the attention of a different type of personality. Such as a scrapbooker, a child, an artist, a techy, a nutritionist or a student.

By relating to a very specific market you are more likely to have success because your customers are more likely to be satisfied.